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QR Code Analytics

Know which printed QR code is actually working.

QR analytics report scans, not just clicks — device, location, and timing data tied to when someone physically scanned a code, so packaging, posters, and table codes can be compared on the same terms as any online channel.

Plans from $9/mo · free trial available

QR scan report Try it
Table tent QR · Cafe Luna
Total scans
Unique scanners
Mobile share
Scans over time
Top cities
Devices
Mobile Desktop Tablet
What it is

QR code analytics record every scan of a dynamic QR code — when it happened, roughly where, and on what kind of device — and attach that data to the code's campaign, so offline material can be measured the same way a digital ad would be.

Features

What you can learn from every scan

Measure

Scans over time

Daily, weekly, and monthly scan trends.

Measure

Countries and cities

See where each code is being scanned.

Measure

Devices

Understand the phones and platforms scanning your codes.

Measure

Compare codes

Put codes side by side to see which placement performs best.

Control

Smart QR rules

Route scans by time of day, date, country, or device.

Control

Edit after printing

Change where a dynamic QR code points without reprinting it.

Scale

Campaigns, folders, and tags

Organise links and codes by client, campaign, or channel.

Scale

Team workspace

Invite teammates and work on links, pages, and codes together.

In your plan Scan tracking by device, country, and city Campaign-level rollups across QR, short links, and bio pages Unlimited monthly QR scans (all plans) Dynamic rules per QR code UTM presets applied automatically to new codes Limits by plan →
How it works

From setup to reporting in four steps.

Click any step, or let it play.

01

Create a dynamic QR code and attach a UTM preset or campaign label to it.

Use cases

What businesses do with it

Pick an industry to see how it fits.

Multi-location retail

Find your best-performing store

Give each store its own code and compare scans by location, day, and device.

Uses Per-code reports City data

Who it is for

Local businesses tracking table and menu codes, brands measuring packaging and product codes, and agencies reporting offline campaign performance to clients.

When to use it

Use QR analytics whenever a code is meant to prove something — that a packaging redesign drove traffic, that a poster placement worked, that a print campaign was worth repeating.

Alternatives

If a QR code is purely decorative or one-off with no need to prove performance, a static code without analytics is simpler and has no ongoing tracking to review.

Limitations

A scan confirms someone reached the redirect — it doesn't confirm what they did on the destination page unless that page has its own conversion tracking. Scan counts are a floor for interest, not a full conversion number.

Why Blink

One workspace instead of four tools.

Replace separate tools

Bio pages, short links, QR codes, and analytics share one login, one bill, and one report.

Keep it on your brand

Your domain, your colors, and your logo on every link, page, and code.

Change anything later

Update destinations after links are shared and codes are printed.

Know what works

See clicks and scans by channel, city, and device, then double down.

Works with your stack
Meta Pixel TikTok Pixel LinkedIn Insight UTM presets API keys Webhooks CSV import WhatsApp Google reviews UPI PayPal
FAQs

Answers about QR Code Analytics.

Browse all FAQs

Can I track QR code scans?

Yes. Every dynamic QR code reports scans by device, location, and timing, alongside short-link and bio page analytics in the same workspace.

Does Blink track QR scans and short-link clicks in the same report?

Yes. Bio pages, short links, and QR codes created in the same workspace report clicks and scans together, broken down by campaign.

Put every link you share in one place.

Bio pages, short links, QR codes, and analytics in one workspace. Set up your first page in minutes.

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